Strategic Plan 2021 - 2024

Our Strategic Plan


In March of 2020, at a time when our country and community faced an unprecedented health crisis with COVID-19, Burke County United Way undertook a Strategic Planning process.


Our board and staff engaged in listening sessions and and surveyed a cross-section of community stakeholders in order to gage Burke County's most pressing needs, narrow our focus, and reinvigorate our vision, mission, and core initiatives.


View/Download our Full 2021-2024 Strategic Plan here.



Community Surveys


Our community surveys found that the majority of community stakeholders believe our funds should be spent on Collaborative Projects in order to address broader needs and issues.


Out of 14 community issues, 338 community members chose the top issues in Burke County:


1.  Affordable Housing


2.  A.L.I.C.E.* Family Needs (Self Sufficiency) & Homelessness


3.  Workforce Development, Reading Proficiency, Mental Health


4.  Substance Use/Misuse


*Asset Limited, Income Constrained, Employed



Our New Focus


Taking our survey results into account, we carved out our three core initiatives. We recognize that our community's most pressing challenges are interwoven, and seek to address the challenges in a multitiered approach to positively impact the future of individual and generations to come.


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Empowering individuals and families to develop plans and goals to move from surviving to thriving.

        housing icon

Housing Stability 

Negating homelessness and increasing affordable housing in Burke County.

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Youth Success

Providing opportunities for youth that fosters success in school, career, and beyond.


Our Goals for the Next Three Years


The final result is a Strategic Plan for 2021-2024 that will drive the success of our organization's future and maximize the benefits for the individuals in our community. This strategic plan presents our five Goals for the next three years and Objectives for each:


  • Increase & Diversify Funding


  • Enhance Standing & Awareness within the Community


  • Ensure the Sufficiency & Stability of Staff


  • Develop a more Effective & Engaged Board of Directors


  • Embrace a Culture of Diversity